It's Not About the Coffee: Leadership Principles from a Life at Starbucks by Howard Behar

It's Not About the Coffee: Leadership Principles from a Life at Starbucks by Howard Behar -- 208 pages 

Howard Behar, former President of Starbucks, gives 10 principles that guided his leadership -- and not one is about the coffee. Behar accredits these principles with the success of his company. 

For some reason, this was harder to get through than "The Starbucks Experience." If I had been reading it and not listening to it, it would have been easier to skim through.