If you've ever read any of his books, you know he's "edgy" to say the least. This one is no exception & probably the most extreme (so far). The main character, C. Linus Maxwell, after years of intensive research, has invented a line of, shall we say, women's personal care items that are marketed in a way to make women feel empowered. However, we soon learn he is an evil genius & has a master plan to use the popular products to control women & in turn control world markets. Its a hilarious & disturbing book, certainly not for everyone.
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