Cultish: The Language of Fanaticism by Amanda Montell
320 pages
★★★★★
The psychology and sociology behind past and current cults are revealed in the power of language by Amanda Montell in this collection of nonfiction essays. The way Montell addresses the fact that many things found “normal” in modern day society use language to control people and can be considered a cult by this standard was extremely interesting. Things such as SoulCycle, MLMs, social media influencers, QAnon, etc. all use language to manipulate the everyday person into following them blindly and wholeheartedly with nothing but the power of words, just as Jonestown, the Manson family, and Scientology have.
This was eye opening and gripping from start to finish, not using words or ideas that are too technical for the average reader, who are the ones who need to learn this information the most.
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